Thursday, February 5, 2015

Great Salespeople Aren't Enough to Drive Sales

"Salespeople drive sales" is a myth. It's simply untrue. Salespeople don't generate demand for your products and services, they service it. Salespeople are a terrible source of leads and new business. This may seem counterintuitive, but it's true. Paul Emond, CEO of Versature, sums up the reason why nicely, When people aren't in the buying […]

Author information

Jeremy Miller

Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding — a brand building agency. Jeremy helps companies stand out, challenge the giants of their industry, and grow Sticky Brands. He is the author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand — it's your branding playbook. For more information or to connect with Jeremy visit www.StickyBranding.com. Or connect with him @StickyBranding on Twitter.

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